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PROMOTIONAL
VIDEO

As a small business owner or a sole trader, you may be wondering if promotional video is something you really need or something you can justify the cost of. However, there are numerous ways in which video can benefit you and your business without going to the extremes of full on production crews, hiring of studio spaces and hiring expensive equipment. In fact, a lot of promotional video can be shot with relative ease providing the subject is interesting and will appeal to your customers / audience.

Promotional videos are designed to be no longer than 10-15 minutes and aim to capture your potential customer's attention for just long enough to introduce your business without boring them. There are four main types of promotional video that are commonly used:

Introductory Video

Used as a way to introduce and promote your business, the introductory video also adds a personal touch. Customers will be able to see firsthand that you are a real business that takes pride in your products and / or services.

Instructional Video

Though normally shorter than a typical promotional video, instructional videos lend authority to your business and can help you brand yourself as the go-to person in your industry. Sharing with customers how to use a particular product can clear up any hesitations regarding a purchase decision and are helpful for potentially boosting sales.

Product Video

Product videos are typically what most people think of when they hear 'promotional video'. Highlighting new products or services or promoting a range of existing products can give your small business the chance to explain your business model, what you have to offer customers, and how you can benefit them.

Personal Video

Sometimes a personal video that takes a deeper look at the people behind the scenes of your small business is enough to spark an interest in your company and what you have to offer customers. 

Below are a couple of examples of promotional video filmed and edited by myself before Codeless Creations existed. Both the equipment I use and the way I film / edit have evolved over time, but the below examples still show the type of video that may benefit you and your business.

As I've already eluded to, promotional video can help you and your business in a number of ways. Unlike expensive and, quite frankly, unattainable TV commercials, your own promotional video can be broadcast to your target audience over multiple platforms and most of them are completely free! For example, promotional video can easily be shared via email, social media channels, YouTube and your website. Not only does this help businesses like yours that likely have a limited budget for this type of thing, it can also help reach far more people than traditional television.

In fact, promotional video can work particularly well for newly established businesses, especially small ones, that no one really knows about yet. By getting the word out about your new and exciting small business will drive foot traffic to your premises and online traffic to your social media pages and / or website. The online benefits of video when incorporated into your social media and website can help with three important things:

 

Firstly, video helps those who visit your website find out more about you and what you do in a visually appealing, informative and entertaining way. Video provides users with an accessible, easily digestible way of taking in information with minimum effort. It doesn't need your full attention, content can be picked up passively – which is why videos are so popular - they are less time-consuming than reading articles or books, and less demanding on the viewer. 

Secondly, with the use of social sharing buttons, people who visit your website have the ability to share information about your business, perhaps the videos themselves, so more people are exposed and possibly turn into customers.

Finally, video on your website that directly relates to your business could help your SEO (Search Engine Optimisation) efforts and increase your chances of displaying closer to the top of Google's search engine results.

"If a picture is worth a thousand words, then  a video is worth 1.8 million (in just a minute of footage)" - James McQuivey, How Video Will Take Over The World

Incorporating promotional video into your small business marketing efforts can make a world of difference when it comes to attracting, converting and retaining both old and new customers.

If your business is looking for affordable video production services, please get in touch.
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